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	<title>Marketing Deportivo &#8211; Soy.Marketing</title>
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	<description>Revista de Marketing y Negocios &#124; México y Latinoamérica</description>
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		<title>Nike habló. adidas respondió… sin decir una palabra</title>
		<link>https://soy.marketing/nike-habl-adidas-respondi-sin-decir-una-palabra/</link>
					<comments>https://soy.marketing/nike-habl-adidas-respondi-sin-decir-una-palabra/#respond</comments>
		
		<dc:creator><![CDATA[Mauricio Ramírez Cuesta]]></dc:creator>
		<pubDate>Mon, 27 Apr 2026 16:02:06 +0000</pubDate>
				<category><![CDATA[Columnistas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Deportivo]]></category>
		<category><![CDATA[#Sportsmarketing]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[Brandstrategy]]></category>
		<category><![CDATA[consumerculture]]></category>
		<category><![CDATA[insidethegame]]></category>
		<category><![CDATA[marketinginsights]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[runningculture]]></category>
		<category><![CDATA[Sportbusiness]]></category>
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					<description><![CDATA[Boston mostró desconexión; Londres hizo historia. El running exige inclusión real: menos discurso, más autenticidad, comunidad y performance verdadero.]]></description>
		
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		<title>#BostonStrong: El maratón MAS deseado del Mundo!</title>
		<link>https://soy.marketing/bostonstrong-el-marat-in-mas-eseado-del-mundo/</link>
					<comments>https://soy.marketing/bostonstrong-el-marat-in-mas-eseado-del-mundo/#respond</comments>
		
		<dc:creator><![CDATA[Mauricio Ramírez Cuesta]]></dc:creator>
		<pubDate>Fri, 17 Apr 2026 18:43:48 +0000</pubDate>
				<category><![CDATA[Columnistas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Deportivo]]></category>
		<category><![CDATA[#BostonMarathon]]></category>
		<category><![CDATA[#Endurance]]></category>
		<category><![CDATA[#Marathonlife]]></category>
		<category><![CDATA[#Sportainment]]></category>
		<category><![CDATA[BrandStrategy]]></category>
		<category><![CDATA[Insidethegame]]></category>
		<category><![CDATA[Sportbusiness]]></category>
		<category><![CDATA[Sportsmarketing]]></category>
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					<description><![CDATA[Boston cumple 130 años como el maratón más deseado: escasez intencional, comunidad y legado lo convierten en cultura y negocio.]]></description>
		
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		<title>Fitness y Marketing: para conectar a marcas con personas</title>
		<link>https://soy.marketing/fitness-y-marketing-para-conectar-a-marcas-con-personas/</link>
					<comments>https://soy.marketing/fitness-y-marketing-para-conectar-a-marcas-con-personas/#respond</comments>
		
		<dc:creator><![CDATA[Charlie Helias]]></dc:creator>
		<pubDate>Wed, 15 Apr 2026 22:25:22 +0000</pubDate>
				<category><![CDATA[Columnistas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Deportivo]]></category>
		<category><![CDATA[apertura de marcas]]></category>
		<category><![CDATA[audiencias]]></category>
		<category><![CDATA[destacada]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[publicidad]]></category>
		<guid isPermaLink="false">https://soy.marketing/fitness-y-marketing-para-conectar-a-marcas-con-personas/</guid>

					<description><![CDATA[Aperturas que conectan a marcas y personas en una industria que ha crecido de forma constante en los últimos 5 años y crea oportunidades para el Marketing.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Descarga la guía definitiva para marketers del Mundial de fútbol 2026</title>
		<link>https://soy.marketing/descarga-la-gu-a-definitiva-para-marketers-del-mundial-de-f-tbol-2026/</link>
					<comments>https://soy.marketing/descarga-la-gu-a-definitiva-para-marketers-del-mundial-de-f-tbol-2026/#respond</comments>
		
		<dc:creator><![CDATA[Editorial S.M]]></dc:creator>
		<pubDate>Wed, 25 Mar 2026 13:20:00 +0000</pubDate>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Deportivo]]></category>
		<category><![CDATA[Noticias]]></category>
		<category><![CDATA[AppsFlyer]]></category>
		<category><![CDATA[campañas fútbol]]></category>
		<category><![CDATA[guía marketers]]></category>
		<category><![CDATA[M+C Saatchi Performance]]></category>
		<category><![CDATA[Mundial 2026]]></category>
		<category><![CDATA[Sensor Tower]]></category>
		<guid isPermaLink="false">https://soy.marketing/descarga-la-gu-a-definitiva-para-marketers-del-mundial-de-f-tbol-2026/</guid>

					<description><![CDATA[Descarga la guía definitiva para marketers para el Mundial de fútbol 2026. Convierte picos de atención en crecimiento sostenido y mayor LTV con datos de AppsFlyer.]]></description>
		
					<wfw:commentRss>https://soy.marketing/descarga-la-gu-a-definitiva-para-marketers-del-mundial-de-f-tbol-2026/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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		<item>
		<title>Experiencia Airbnb con Hugo Sánchez dentro del estadio</title>
		<link>https://soy.marketing/experiencia-airbnb-con-hugo-s-nchez-dentro-del-estadio/</link>
					<comments>https://soy.marketing/experiencia-airbnb-con-hugo-s-nchez-dentro-del-estadio/#respond</comments>
		
		<dc:creator><![CDATA[Editorial S.M]]></dc:creator>
		<pubDate>Mon, 23 Mar 2026 12:36:12 +0000</pubDate>
				<category><![CDATA[Marcas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Deportivo]]></category>
		<category><![CDATA[Noticias]]></category>
		<category><![CDATA[Airbnb]]></category>
		<category><![CDATA[convocatoria]]></category>
		<category><![CDATA[Estadio Ciudad de México]]></category>
		<category><![CDATA[experiencia única]]></category>
		<category><![CDATA[fútbol]]></category>
		<category><![CDATA[Hugo Sánchez]]></category>
		<category><![CDATA[Mundial 2026]]></category>
		<guid isPermaLink="false">https://soy.marketing/experiencia-airbnb-con-hugo-s-nchez-dentro-del-estadio/</guid>

					<description><![CDATA[Abre la convocatoria para dormir en el Estadio Ciudad de México con Hugo Sánchez y ganar boletos para el partido inaugural del Mundial 2026. Solicita tu reserva.]]></description>
		
					<wfw:commentRss>https://soy.marketing/experiencia-airbnb-con-hugo-s-nchez-dentro-del-estadio/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>El running ya no se gana con tecnología. Se gana con cultura</title>
		<link>https://soy.marketing/el-running-ya-no-se-gana-con-tecnolog-a-se-gana-con-cultura-2/</link>
					<comments>https://soy.marketing/el-running-ya-no-se-gana-con-tecnolog-a-se-gana-con-cultura-2/#respond</comments>
		
		<dc:creator><![CDATA[Mauricio Ramírez Cuesta]]></dc:creator>
		<pubDate>Thu, 12 Mar 2026 19:32:50 +0000</pubDate>
				<category><![CDATA[Columnistas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Deportivo]]></category>
		<category><![CDATA[#Sportainment]]></category>
		<category><![CDATA[BrandStrategy]]></category>
		<category><![CDATA[EnduranceCulture]]></category>
		<category><![CDATA[Inside the game]]></category>
		<category><![CDATA[Running brands]]></category>
		<category><![CDATA[Running culture]]></category>
		<category><![CDATA[Running Industry]]></category>
		<category><![CDATA[RunningCommunity]]></category>
		<category><![CDATA[Sports Business]]></category>
		<category><![CDATA[Sports marketing]]></category>
		<guid isPermaLink="false">https://soy.marketing/el-running-ya-no-se-gana-con-tecnolog-a-se-gana-con-cultura-2/</guid>

					<description><![CDATA[Nuevas marcas como Bandit, Tracksmith y Koumori están redefiniendo el running: menos tecnología, más comunidad, cultura e identidad para corredores.]]></description>
		
					<wfw:commentRss>https://soy.marketing/el-running-ya-no-se-gana-con-tecnolog-a-se-gana-con-cultura-2/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>El fin de semana en que el mundo salió a competir</title>
		<link>https://soy.marketing/el-fin-de-semana-en-que-el-mundo-sali-a-competir/</link>
					<comments>https://soy.marketing/el-fin-de-semana-en-que-el-mundo-sali-a-competir/#respond</comments>
		
		<dc:creator><![CDATA[Mauricio Ramírez Cuesta]]></dc:creator>
		<pubDate>Mon, 09 Mar 2026 15:40:38 +0000</pubDate>
				<category><![CDATA[Columnistas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Deportivo]]></category>
		<category><![CDATA[#Sportainment]]></category>
		<category><![CDATA[AthleteEconomy]]></category>
		<category><![CDATA[EnduranceCulture]]></category>
		<category><![CDATA[Insidethegame]]></category>
		<category><![CDATA[RunningCommunity]]></category>
		<category><![CDATA[RunningEconomy]]></category>
		<category><![CDATA[Sportbusiness]]></category>
		<category><![CDATA[SportsMarketing]]></category>
		<category><![CDATA[TriathlonLiife]]></category>
		<guid isPermaLink="false">https://soy.marketing/el-fin-de-semana-en-que-el-mundo-sali-a-competir/</guid>

					<description><![CDATA[El boom del endurance ya es cultura global: running clubs, turismo deportivo y marcas convergen en una economía de resistencia multimillonaria.]]></description>
		
					<wfw:commentRss>https://soy.marketing/el-fin-de-semana-en-que-el-mundo-sali-a-competir/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>El running se convirtió en el nuevo networking.</title>
		<link>https://soy.marketing/el-running-se-convirti-en-el-nuevo-networking/</link>
					<comments>https://soy.marketing/el-running-se-convirti-en-el-nuevo-networking/#respond</comments>
		
		<dc:creator><![CDATA[Mauricio Ramírez Cuesta]]></dc:creator>
		<pubDate>Fri, 27 Feb 2026 21:39:00 +0000</pubDate>
				<category><![CDATA[Columnistas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Deportivo]]></category>
		<category><![CDATA[#Sportainment]]></category>
		<category><![CDATA[BrandStrategy]]></category>
		<category><![CDATA[BusinessofSports]]></category>
		<category><![CDATA[Insidethegame]]></category>
		<category><![CDATA[MarketingTrends]]></category>
		<category><![CDATA[RunningCulture]]></category>
		<category><![CDATA[Sponsorships]]></category>
		<category><![CDATA[SportBusiness]]></category>
		<category><![CDATA[Sportsmarketing]]></category>
		<guid isPermaLink="false">https://soy.marketing/el-running-se-convirti-en-el-nuevo-networking/</guid>

					<description><![CDATA[El Running dejó de ser deporte para convertirse en plataforma cultural, social y estratégica de conexión y negocio.                
]]></description>
		
					<wfw:commentRss>https://soy.marketing/el-running-se-convirti-en-el-nuevo-networking/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Adidas elige corridos: ¿Marca deportiva o hacia dónde va?</title>
		<link>https://soy.marketing/adidas-elige-corridos-marca-deportiva-o-hacia-d-nde-va/</link>
					<comments>https://soy.marketing/adidas-elige-corridos-marca-deportiva-o-hacia-d-nde-va/#respond</comments>
		
		<dc:creator><![CDATA[Juan Pablo Altamirano]]></dc:creator>
		<pubDate>Thu, 26 Feb 2026 22:21:54 +0000</pubDate>
				<category><![CDATA[Columnistas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Deportivo]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[altamirano]]></category>
		<category><![CDATA[Embajador de marca]]></category>
		<category><![CDATA[Emprendedores]]></category>
		<category><![CDATA[imagen pública]]></category>
		<category><![CDATA[marca deportiva]]></category>
		<category><![CDATA[marca personal]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[peso pluma]]></category>
		<guid isPermaLink="false">https://soy.marketing/adidas-elige-corridos-marca-deportiva-o-hacia-d-nde-va/</guid>

					<description><![CDATA[En branding, la reputación no se construye solo con contratos millonarios, sino con decisiones valientes cuando el viento cambia. ]]></description>
		
					<wfw:commentRss>https://soy.marketing/adidas-elige-corridos-marca-deportiva-o-hacia-d-nde-va/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>ON; la nueva obsesión del Running&#8230; y del Marketing</title>
		<link>https://soy.marketing/on-la-nueva-obsesi-n-del-running-y-del-marketing/</link>
					<comments>https://soy.marketing/on-la-nueva-obsesi-n-del-running-y-del-marketing/#respond</comments>
		
		<dc:creator><![CDATA[Mauricio Ramírez Cuesta]]></dc:creator>
		<pubDate>Fri, 20 Feb 2026 21:35:00 +0000</pubDate>
				<category><![CDATA[Columnistas]]></category>
		<category><![CDATA[Fashion Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Deportivo]]></category>
		<category><![CDATA[#BrandBuilding]]></category>
		<category><![CDATA[#BrandHeat]]></category>
		<category><![CDATA[#ConsumerInsights]]></category>
		<category><![CDATA[#LATAMMarketing]]></category>
		<category><![CDATA[#MarketingStrategy]]></category>
		<category><![CDATA[#PremiumBrands]]></category>
		<category><![CDATA[#Sportainment]]></category>
		<category><![CDATA[#Sportsmarketing]]></category>
		<category><![CDATA[IA]]></category>
		<guid isPermaLink="false">https://soy.marketing/on-la-nueva-obsesi-n-del-running-y-del-marketing/</guid>

					<description><![CDATA[ON dejó de ser solo una marca de running: hoy es símbolo de lifestyle premium. Producto, cultura y timing perfecto la tienen capturando el zeitgeist del deporte]]></description>
		
					<wfw:commentRss>https://soy.marketing/on-la-nueva-obsesi-n-del-running-y-del-marketing/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
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