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	<title>Mauricio Ramírez Cuesta — Columnista de Soy.Marketing</title>
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	<description>Revista de Marketing y Negocios &#124; México y Latinoamérica</description>
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	<title>Mauricio Ramírez Cuesta — Columnista de Soy.Marketing</title>
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		<title>Nike habló. adidas respondió… sin decir una palabra</title>
		<link>https://soy.marketing/nike-habl-adidas-respondi-sin-decir-una-palabra/</link>
					<comments>https://soy.marketing/nike-habl-adidas-respondi-sin-decir-una-palabra/#respond</comments>
		
		<dc:creator><![CDATA[Mauricio Ramírez Cuesta]]></dc:creator>
		<pubDate>Mon, 27 Apr 2026 16:02:06 +0000</pubDate>
				<category><![CDATA[Columnistas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Deportivo]]></category>
		<category><![CDATA[#Sportsmarketing]]></category>
		<category><![CDATA[adidas]]></category>
		<category><![CDATA[Brandstrategy]]></category>
		<category><![CDATA[consumerculture]]></category>
		<category><![CDATA[insidethegame]]></category>
		<category><![CDATA[marketinginsights]]></category>
		<category><![CDATA[nike]]></category>
		<category><![CDATA[runningculture]]></category>
		<category><![CDATA[Sportbusiness]]></category>
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					<description><![CDATA[Boston mostró desconexión; Londres hizo historia. El running exige inclusión real: menos discurso, más autenticidad, comunidad y performance verdadero.]]></description>
		
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		<title>#BostonStrong: El maratón MAS deseado del Mundo!</title>
		<link>https://soy.marketing/bostonstrong-el-marat-in-mas-eseado-del-mundo/</link>
					<comments>https://soy.marketing/bostonstrong-el-marat-in-mas-eseado-del-mundo/#respond</comments>
		
		<dc:creator><![CDATA[Mauricio Ramírez Cuesta]]></dc:creator>
		<pubDate>Fri, 17 Apr 2026 18:43:48 +0000</pubDate>
				<category><![CDATA[Columnistas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Deportivo]]></category>
		<category><![CDATA[#BostonMarathon]]></category>
		<category><![CDATA[#Endurance]]></category>
		<category><![CDATA[#Marathonlife]]></category>
		<category><![CDATA[#Sportainment]]></category>
		<category><![CDATA[BrandStrategy]]></category>
		<category><![CDATA[Insidethegame]]></category>
		<category><![CDATA[Sportbusiness]]></category>
		<category><![CDATA[Sportsmarketing]]></category>
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					<description><![CDATA[Boston cumple 130 años como el maratón más deseado: escasez intencional, comunidad y legado lo convierten en cultura y negocio.]]></description>
		
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		<title>El running ya no se gana con tecnología. Se gana con cultura</title>
		<link>https://soy.marketing/el-running-ya-no-se-gana-con-tecnolog-a-se-gana-con-cultura-2/</link>
					<comments>https://soy.marketing/el-running-ya-no-se-gana-con-tecnolog-a-se-gana-con-cultura-2/#respond</comments>
		
		<dc:creator><![CDATA[Mauricio Ramírez Cuesta]]></dc:creator>
		<pubDate>Thu, 12 Mar 2026 19:32:50 +0000</pubDate>
				<category><![CDATA[Columnistas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Deportivo]]></category>
		<category><![CDATA[#Sportainment]]></category>
		<category><![CDATA[BrandStrategy]]></category>
		<category><![CDATA[EnduranceCulture]]></category>
		<category><![CDATA[Inside the game]]></category>
		<category><![CDATA[Running brands]]></category>
		<category><![CDATA[Running culture]]></category>
		<category><![CDATA[Running Industry]]></category>
		<category><![CDATA[RunningCommunity]]></category>
		<category><![CDATA[Sports Business]]></category>
		<category><![CDATA[Sports marketing]]></category>
		<guid isPermaLink="false">https://soy.marketing/el-running-ya-no-se-gana-con-tecnolog-a-se-gana-con-cultura-2/</guid>

					<description><![CDATA[Nuevas marcas como Bandit, Tracksmith y Koumori están redefiniendo el running: menos tecnología, más comunidad, cultura e identidad para corredores.]]></description>
		
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		<title>El fin de semana en que el mundo salió a competir</title>
		<link>https://soy.marketing/el-fin-de-semana-en-que-el-mundo-sali-a-competir/</link>
					<comments>https://soy.marketing/el-fin-de-semana-en-que-el-mundo-sali-a-competir/#respond</comments>
		
		<dc:creator><![CDATA[Mauricio Ramírez Cuesta]]></dc:creator>
		<pubDate>Mon, 09 Mar 2026 15:40:38 +0000</pubDate>
				<category><![CDATA[Columnistas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Deportivo]]></category>
		<category><![CDATA[#Sportainment]]></category>
		<category><![CDATA[AthleteEconomy]]></category>
		<category><![CDATA[EnduranceCulture]]></category>
		<category><![CDATA[Insidethegame]]></category>
		<category><![CDATA[RunningCommunity]]></category>
		<category><![CDATA[RunningEconomy]]></category>
		<category><![CDATA[Sportbusiness]]></category>
		<category><![CDATA[SportsMarketing]]></category>
		<category><![CDATA[TriathlonLiife]]></category>
		<guid isPermaLink="false">https://soy.marketing/el-fin-de-semana-en-que-el-mundo-sali-a-competir/</guid>

					<description><![CDATA[El boom del endurance ya es cultura global: running clubs, turismo deportivo y marcas convergen en una economía de resistencia multimillonaria.]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>El running se convirtió en el nuevo networking.</title>
		<link>https://soy.marketing/el-running-se-convirti-en-el-nuevo-networking/</link>
					<comments>https://soy.marketing/el-running-se-convirti-en-el-nuevo-networking/#respond</comments>
		
		<dc:creator><![CDATA[Mauricio Ramírez Cuesta]]></dc:creator>
		<pubDate>Fri, 27 Feb 2026 21:39:00 +0000</pubDate>
				<category><![CDATA[Columnistas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Deportivo]]></category>
		<category><![CDATA[#Sportainment]]></category>
		<category><![CDATA[BrandStrategy]]></category>
		<category><![CDATA[BusinessofSports]]></category>
		<category><![CDATA[Insidethegame]]></category>
		<category><![CDATA[MarketingTrends]]></category>
		<category><![CDATA[RunningCulture]]></category>
		<category><![CDATA[Sponsorships]]></category>
		<category><![CDATA[SportBusiness]]></category>
		<category><![CDATA[Sportsmarketing]]></category>
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					<description><![CDATA[El Running dejó de ser deporte para convertirse en plataforma cultural, social y estratégica de conexión y negocio.                
]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>ON; la nueva obsesión del Running&#8230; y del Marketing</title>
		<link>https://soy.marketing/on-la-nueva-obsesi-n-del-running-y-del-marketing/</link>
					<comments>https://soy.marketing/on-la-nueva-obsesi-n-del-running-y-del-marketing/#respond</comments>
		
		<dc:creator><![CDATA[Mauricio Ramírez Cuesta]]></dc:creator>
		<pubDate>Fri, 20 Feb 2026 21:35:00 +0000</pubDate>
				<category><![CDATA[Columnistas]]></category>
		<category><![CDATA[Fashion Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Deportivo]]></category>
		<category><![CDATA[#BrandBuilding]]></category>
		<category><![CDATA[#BrandHeat]]></category>
		<category><![CDATA[#ConsumerInsights]]></category>
		<category><![CDATA[#LATAMMarketing]]></category>
		<category><![CDATA[#MarketingStrategy]]></category>
		<category><![CDATA[#PremiumBrands]]></category>
		<category><![CDATA[#Sportainment]]></category>
		<category><![CDATA[#Sportsmarketing]]></category>
		<category><![CDATA[IA]]></category>
		<guid isPermaLink="false">https://soy.marketing/on-la-nueva-obsesi-n-del-running-y-del-marketing/</guid>

					<description><![CDATA[ON dejó de ser solo una marca de running: hoy es símbolo de lifestyle premium. Producto, cultura y timing perfecto la tienen capturando el zeitgeist del deporte]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Los JJ. OO de Invierno en MILANO CORTINA arrancan…</title>
		<link>https://soy.marketing/los-jj-oo-de-invierno-en-milano-cortina-arrancan/</link>
					<comments>https://soy.marketing/los-jj-oo-de-invierno-en-milano-cortina-arrancan/#respond</comments>
		
		<dc:creator><![CDATA[Mauricio Ramírez Cuesta]]></dc:creator>
		<pubDate>Fri, 06 Feb 2026 19:13:19 +0000</pubDate>
				<category><![CDATA[Columnistas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Deportivo]]></category>
		<guid isPermaLink="false">https://soy.marketing/?p=102220</guid>

					<description><![CDATA[Los JJOO de Invierno son un monstruo comercial en Europa y Norteamérica. México aún no conecta porque falta narrativa cultural.
Los JJ. OO de Invierno son un monstruo comercial en Europa y Norteamérica. México aún no conecta porque falta narrativa cultural.
]]></description>
		
					<wfw:commentRss>https://soy.marketing/los-jj-oo-de-invierno-en-milano-cortina-arrancan/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>SportsPro &#8211; Athlete marketability: la métrica que está redefiniendo el Sports marketing</title>
		<link>https://soy.marketing/sportspro-athlete-marketability-la-metrica-que-esta-redefiniendo-el-sports-marketing/</link>
					<comments>https://soy.marketing/sportspro-athlete-marketability-la-metrica-que-esta-redefiniendo-el-sports-marketing/#comments</comments>
		
		<dc:creator><![CDATA[Mauricio Ramírez Cuesta]]></dc:creator>
		<pubDate>Wed, 21 Jan 2026 21:00:00 +0000</pubDate>
				<category><![CDATA[Columnistas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Deportivo]]></category>
		<category><![CDATA[Tendencia]]></category>
		<category><![CDATA[Athlete Marketing]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Data Driven Marketing]]></category>
		<category><![CDATA[Fan Engagement]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[sportainment]]></category>
		<category><![CDATA[Sports business]]></category>
		<category><![CDATA[Sports marketing]]></category>
		<guid isPermaLink="false">https://soy.marketing/?p=102009</guid>

					<description><![CDATA[El ranking SportsPro 2025 revela cómo el sponsorship deportivo evoluciona hacia decisiones más estratégicas, dando fuerza a otros atributos.
]]></description>
		
					<wfw:commentRss>https://soy.marketing/sportspro-athlete-marketability-la-metrica-que-esta-redefiniendo-el-sports-marketing/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		
			</item>
		<item>
		<title>Football is Business: el verdadero significado del sorteo del WC2026</title>
		<link>https://soy.marketing/football-is-business-el-verdadero-significado-de-el-sorteo-del-wc2026/</link>
					<comments>https://soy.marketing/football-is-business-el-verdadero-significado-de-el-sorteo-del-wc2026/#respond</comments>
		
		<dc:creator><![CDATA[Mauricio Ramírez Cuesta]]></dc:creator>
		<pubDate>Thu, 11 Dec 2025 16:25:14 +0000</pubDate>
				<category><![CDATA[Columnistas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Deportivo]]></category>
		<category><![CDATA[Tendencia]]></category>
		<category><![CDATA[destacada]]></category>
		<category><![CDATA[Footbal lBusiness]]></category>
		<category><![CDATA[Futbol Global]]></category>
		<category><![CDATA[Mundial 2026]]></category>
		<category><![CDATA[Sport Business]]></category>
		<category><![CDATA[sportainment]]></category>
		<category><![CDATA[Sports Industry]]></category>
		<category><![CDATA[Sports marketing]]></category>
		<guid isPermaLink="false">https://soy.marketing/?p=101435</guid>

					<description><![CDATA[El sorteo del WC 2026 confirmó que el futbol ya no solo es deporte: es estrategia global de poder, economía, audiencias y diplomacia cultural.
]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
			</item>
		<item>
		<title>Wear the Game: La nueva narrativa comercial del WC 2026</title>
		<link>https://soy.marketing/wear-the-game-la-nueva-narrativa-comercial-del-wc-2026/</link>
					<comments>https://soy.marketing/wear-the-game-la-nueva-narrativa-comercial-del-wc-2026/#respond</comments>
		
		<dc:creator><![CDATA[Mauricio Ramírez Cuesta]]></dc:creator>
		<pubDate>Thu, 27 Nov 2025 16:04:27 +0000</pubDate>
				<category><![CDATA[Columnistas]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Deportivo]]></category>
		<category><![CDATA[Adidas Football]]></category>
		<category><![CDATA[destacada]]></category>
		<category><![CDATA[Fan Apparel]]></category>
		<category><![CDATA[Football Culture]]></category>
		<category><![CDATA[Mundial 2026]]></category>
		<category><![CDATA[selección mexicana]]></category>
		<category><![CDATA[Sports business]]></category>
		<category><![CDATA[Sports marketing]]></category>
		<category><![CDATA[World Cup 2026]]></category>
		<guid isPermaLink="false">https://soy.marketing/?p=100736</guid>

					<description><![CDATA[En esta 2a parte del análisis de jerseys adidas rumbo al Mundial 2026, profundizo en la magnitud comercial del fenómeno México. Un mercado que rompe paradigmas
]]></description>
		
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